Do not be overwhelmed at the thought of selling over the internet. You can do it. You only need some assistance. Here are some hints to guide you on your way.
People don’t want to buy software simply because they are for sale on your site. Post something interesting about why you like that software product. You can even write about how to use the software product or service and why you think it works. Then they will buy it because it is a good suggestion.
Keep good inventory records, especially for software that sell quickly. When you run low order more and request expedited shipping to your business. At holiday times it is important to keep buyers aware how many remain so they won’t be disappointed if you run out.
Make sure to delete the links that are not functional. This saves your customers a lot of their time. When a software product is sold out and the page is taken offline, any links that might have been going to that software product page will now go to a 404 error page, this only make them, and hence your business, lose value in the eyes of the buyer.
Either you can host the podcasts on your own site, or you can go with any other website offering the mentioned services. If you choose to go with another site, then YouTube is the real deal in the related arena.
When you are selling on an online auction site, be certain to describe software in as much detail as possible, using vivid imagery and wording. You might also post a customer review on the software product and list why you are selling the software.
Even if your main business is online, if you have a physical storefront you may wand to direct locals to the store to save on shipping and handling. Especially during the holidays, the personal shopping experience of seeing and feeling the software can sway them towards purchasing more.
Be consistent while finalizing prices and introducing new software. Avoid launching new software each and every day. This might create confusion for a customer. Try to stick to one software product line for a certain period of time and then start thinking of introducing the next software product line. Avoid making a mess for your customers.
Offering a full refund if the customer returns a software product within a week of receiving it will improve your credibility with customers and show them that you’re a solid business that can handle a return or two. Usually, a week is just the right amount of time.